Presented for your viewing pleasure, the words and collaborative art of Slobodan Zivic and Hedvig Jenning.
Introduce yourselves and describe your separate backgrounds.
Slobodan Zivic, designer within art direction, graphic design and interior.
Hedvig Jenning is a director and photographer.
How did you meet and why did you decide to work together.
Slobodan: We met through friends, we found quite early that we share same aesthetic visions. Our collaboration became really natural because i needed a photographer in most of my recent projects. Hedvig herself wish to work more with graphic and illustrative expression in some future projects.
Tell us about your Protector series, how did it get started, and why?
S&H: It is purely a uncompromising collaboration and a small experiment for us both to combine graphic with photography. We chose the Protector theme much because we wished to present the women as secret protector in shape of a friend or a family member. Aesthetically we directed it to a fashion view on a subtile level.
Individually, what does the series mean to you?
Slobodan: For me it’s a step forward towards a new expression that i have visualized years ago. This serie takes me closer to my favorite artform, photography.
Hedvig: What I found most important in this, and with every good collaboration, is that you have to let go a little bit of you main purpose and let the project lead you.
How does the collaborative process work?
In this case it started as meantioned earlier with ambition to come closer to an alternative style than our recent references. We started out looking at our gathered material. After a while we found a feeling in some stuff that took us closer to this expression. After a lot of twists and turns we found the same language.
Where do you see this collaboration going?
S&H: Hopefully working with other clever artists ahead.
Is there any other subject matter or themes that you wish to explore specifically?
Slobodan: Ofcourse there is so much more to explore that haven’t been done before.
Future project is to try to develop visual concepts into the music-business and take it more towards contemporary-art as Peter Saville, Hipgnosis and Anton Corbijn did.
Hedvig: Yes a couple, through short film productions. I’m prefer to wait with that answer until next time.
Have you ever thought of bringing in other collaborators?
S&H: Always! There is a great synergy when the the collaboration goes in the right direction, that effect will often stimulate the viewer.