A culmination of artistic imagery covering the theme of the human eye project onto electronic billboards during the Midnight Moment event in New York’s Times Square. A beautifully crafted feat founded by 2x4 in association with Times Square Arts, TSAC and AIG/NY.
You can read more in-depth background info about the even as follows:
“TIMES SQUARE ARTS, TSAC & AIGA/NY PRESENT OCTOBER’S MIDNIGHT MOMENTThe AIGA/NY invited a select group of New York designers to submit videos for October’s Midnight Moment. Midnight Moment is the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content on electronic billboards and newspaper kiosks throughout Times Square every night.Of all the major muscles, the six that govern the movement of the eye are the most active and precise. Even when the body is at rest -- even asleep! -- the eye is in constant motion. So in honor of these most sportive of organs, Eye Test presents a visionary workout tape: An animation inspired by the abstract patterns and optical illusions utilized in eye exams, broadcast test patterns, color blindness tests and other objective measures of visual metrics.Founded in 1994 by Michael Rock, Susan Sellers and Georgianna Stout, 2x4 is a global design consultancy headquartered in New York City with satellite studios in Beijing and Madrid. The focus of our work is brand strategy for cultural and commercial clients who value the power of design. We identify and clarify core institutional values and create innovative, experiential, participatory and visually-dynamic ways to engage key audiences worldwide. Our intellectual and creative conviction is that thoughtful design can make an essential contribution to every level of cultural discourse.”
Watch the fully embedded video down below.
Video for MIDNIGHT MOMENT: EYE TEST.
Midnight Moment: Eye Test, 2013
Times Square Arts2x4
Audio-visual Artist Manfred Borsch (previously featured for his visually enticing work Limbic) dives into another experimental realm of digital identity with his latest installation av@ar. With a musical score by Johannes M. Arend.
Check out more background info as follows:
“The interactive and audiovisual installation av@ar puts the relationship between people and their medial reflection at the center of the experience. In this closed circuit installation, the control, dependencies, and aesthetic reference levels can be explored and controlled interactively with the entire body. A catalogue of emotions serves as audiovisual communication material and leads to a reflection about the systematic use of feelings. The dance with the medial mirror opens a space of experience in the tense atmosphere between the non-digital and the digital ego - the avatar.av@ar was produced as diploma thesis by Manfred Borsch for Prof. Dr. Heike Sperling and Prof. Dr. Karin Welkert-Schmitt.Concept and realization: Manfred Borsch, music: Johannes M. Arend.About Manfred Borsch:Manfred Borsch, born in 1985 in Cologne/Germany, tried to play the violin at the age of seven, but soon, he switched to the viola. From 2007 he studied viola as his main instrument in the course of Audio- and Video-Engineering at the “Robert-Schumann- Musikhochschule - University of Music” in Duesseldorf / Germany and graduated with the diploma degree "Dipl.-Ing. (FH)" in 2013.Manfred develops his works based on the logic of science and the clarity of consistency to keep the artistic process in distance to the influence of his individual aesthetic concealment. The same origin of the compositions of sound, image and space leads him between the boundaries of the separated arts into their undefined intersections.”
Watch the installation demo down at the bottom of this page.
Demo video for AV@AR.
EK and Questsphere is proud to announce our new partnership, a brand new venture that will combine the best in art and app technology. Look forward to exciting new project announcements coming soon!