Fran Asensio is a master of the hexagon. His work is very simple but accurate in it’s depiction of the subject matter. Check out his interview:
What is your name and where are you from?
My name is Fran Asensio and I’m from Madrid.
How did you choose the name Hexagonall?
I chose the name Hexagonall because I discovered that the most perfect and functional geometric form is the hexagon. The bees build their cells in a circular shape and later, the pressure between them is what it triggers this transformation into hexagons. It seemed amazing to me how bees perfectly use this way of storage.
How long have you been working with digital media? What other media have you experimented with?
I’ve been working on interactive media since I was 19 years old. Now I am 36 and during these years I have been experimenting with video, motion graphics and flash animation. I do love all of them.
Why did you settle on digital media? How do you feel empowered by it compared to other media?
Because thanks to the Internet, any work that you post, comes instantly to all your audience. It’s a powerful tool that allows discussion, interactive learning and exchange of information.
They can discuss, learn, change and modify it. It’s very fast and effective
Have you work on collaborative projects with other artists? What is the key to a successful collaboration? What can cause a collaborative effort to fall apart?
I’ve never been asked for other artists to collaborate with them. However, I have worked for several clients requesting my art. The secret of good collaboration, is to have empathy with another artist’s work. If you join two ways to feel the art, you will get something very creative and powerful. If one project is not successful, is because each part thinks for itself and not in common. It’s essential to have a generous and not selfish view of the design.
What is your opinion of the current trend in advertising and the presence of maximalist techniques? Do you think that is changing or will change any time soon?
In advertising you have to sell a product, and art and design are just a way to sell this product.
I think people increasingly begin to demand art, design and animation in a more traditional style, more personal, more human.
Which is your favorite of your series “Films”? Which is your favorite movie in that series? Was it hard to decide the single image you used for each piece?
My favorite poster is Gone With the Wind. It’s super fun to think that the most remembered scene in the whole movie is when Mami is adjusting the corset to Scarlett.
My favorite movies are all! But if I had to choose one, Escape from New York would be the one. Snake Plisken’s character has fascinated me. John Carpenter’s movies are my favorites as well. I think it wasn’t very difficult to me to choose the representative element for each movie, because I have watch them many times and I knew by heart what I liked the most from each one.
How did you choose the colors that you used in the “Films” posters? What colors do you use when you want to elicit specific responses from a viewer? What color schemes
The colors of each poster are inspired by the movie itself. Reds to Total Recall, yellows for Dune. I also choose them inspired by the feelings that each movie projects me.
The colors as a whole, are a fundamental element to create a feeling in the viewer. A poorly chosen color, can communicate a different idea from what you wanted to say at the beginning.
Usually, I use the palette of blues, there is a certain touch of melancholy in my drawings. In the case of Tim Burton’s posters, the colors are dark and sparse, is how I see the director and his movies. In Tarantino’s posters, the colors are stronger, more powerful, more vivid.
Take us from the beginning to the end of the “Reservoir Dogs” piece, how did you decide on which elements to spotlight in the poster?
The Tarantino’s posters talk about his films. If you’ve watched every one of them, you will smile, because you’ll find many winks you liked when you saw the movies. Talking about Reservoir Dogs, I chose the scenes which from my point of view, are the decisive in the film. Then I created a composition in which each element interacts with those who were around. I chose a dark red background for all the elements, in this way, they would had a higher contrast later. The font I chose is Rockwell. I love that type, and I wanted to give a retro style to the illustrations. The character of the right down is clearly Michael Madsen, I love this actor!
What have done to expand your breadth as an artist?
As Hexagonall, I just design what I really like and want. I don’t usually receive any special order to create this artwork. They are all tributes to something I love: cinema. Today I’ve just created an illustration, design and motion studio called Vení. I’m very happy and I hope to surprise you with new stuff.
How would you advise starting artists to push the bounds of their comfort zones and push their creative limits?
I encourage any artist who has an idea to do it and share it online. If you make a work and you upload it on the Internet, the targeted audience will be the entire planet. It seems incredible! Anyone can see and trust your work at any time. They would give you a chance to prove yourself. Interestingly, in Spain I am everything but famous, It’s outside of Spain where people buy my work and ask me for posters and animations with my style.
What is your favorite movie? Why?
My favorite movie is Blade Runner. After all these years, I still think that this human history of perpetuate itself and this science fiction scenario of remain alive and not die which is behind the film is eternal.