Check out Arcade Fire’s new interactive video, directed by Chris Milk.  It won some sort of cyber Grand Prix or something at Cannes.   Check it out:

I can think of some really cool things to do with this type of technology, and I’m sure it’s just the beginning of a whole new era of entertainment.  But I do feel all the advances in technology will require a good story even more important to be successful.

With this and their recent collaboration with Spike Jonze, I’d say Arcade Fire is set to take on all comers.