Take my opinion for what it is as uneducated in product design as I might be, but I do have an eye for the aesthetically pleasing as a plastic surgeon. While I understand the current trend to move towards minimalism, I don’t know how well this really works in practice for all things, particularly food products. Minimalism does look nice when properly done, but for certain products particularly snacks I think that might not work so well as the photos of food serve as reminders and cues to increase the desire for the product, and give clues to what might be inside. I do agree, that for higher end things minimalism works – for companies like apple and bang and olufsen who are trying to sell the image of being chic and modern. So I think yes it does look nicer, but I think you have to be careful and keep in mind the product and the market. I think recently pepsi tried this new thing on their bottles to go for minimalism and for that product I don’t think it worked. To me it now gets kind of confusing between it and the generic store brand. The only reason I would pick it over the generic now is because I know pepsi as the brand name and obviously the taste, but I guess what I mean to say is for them the minimalism package doesn’t work for them. Especially given their long history as a product, I think the shift almost hurts everything they’ve worked towards to build up that brand, they should have kept it more recognizable maybe even with a little nostalgia, kind of like Coke does. Just a thought.