art blog - M&C Saatchi - empty kingdom

M&C Saatchi is a “federation of entrepreneurs” (designers and the likes) from design firms all over the world who are brought together and united by a strong philosophy: “Brutal Simplicity of Thought”. If you haven’t heard by now, online pornographic websites not will have to switch their web domains to “.xxx” (instead of .com, .org, etc.). Well, M&C Saatchi London has taken reigns on a new tongue-in-cheek campaign to promote the new “.xxx”.

Happy Valentine’s day everybody!

“While you can use sex to sell almost anything, when it comes to an adult domain, that’s sadly not true. Therefore, we decided to use the power of suggestion. The creative is light-hearted and cheeky which stays true to the brand, whilst embodying our creative philosophy of brutal simplicity of thought.”
– Richard Alford, Managing Director of M&C Saatchi

“We love the fun and playful theme of the campaign and it will definitely appeal to our audience. It does exactly what it says on the tin. It’s clear that strategic and creative excellence is at the heart of all that M&C Saatchi do.”
– Stuart Lawley, CEO at .XXX

art blog - M&C Saatchi - empty kingdom

art blog - M&C Saatchi - empty kingdom

http://mcsaatchi.com


Posted in: Commercial / Editorial, Fashion, Featured, Photography
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