UK dance-rock band Foals (their music previously sampled back in January of 2011 here) plays connect-the-dots in their latest music video for My Number, from the album Holy Fires. Designed and directed by Us.
More information about Us can be read as follows:
“Us is a directing duo consisting of Christopher Barrett and Luke Taylor. They meet while studying at Kingston on the BA Graphic Design course. The duo’s first successful collaboration came whilst at university when directing a music video for Thom Yorke as part of the D&AD, it subsequently won first place.
In late 2007 they formed Us, a multi-disciplinary design studio. The focus since then has moved towards directing & moving image work. 2011 saw them receive the award for Best New Directors at the UK MVA’s and Best Urban video for ‘Numbers In Action’ which also received a MOBO nomination.”
No official background bio for the Foals band, but here’s a good one written up by Contact Music:
“What links the minimalism of American composer Steve Reich, guitars that sound like insects and tennis player Andy Roddick? The answer is one word: Foals. The explanation is a bit more complicated.
Let’s start at the beginning. Foals are a five-piece dance-rock band currently living in Brighton. Yannis Philippakis (20, vocals/guitar), Edwin Congreave (22, keyboards), Walter Gervers (23, bass), Jimmy Smith (22, guitar) and Jack Bevan (21, drums) met in their native Oxford, where they bonded over a shared sense of humour. Bored with the interchangeable electro records they heard at every party, they decided to make the kind of music they wanted to dance to. “We wanted to make music that was very technical, that wasn’t just party music, but at the same time you could dance to it,” explains Yannis.
First they christened themselves Foals. It was a nod to Yannis’ surname, which means “little lover of horses” in Greek. “I like Foals because it’s a nice word and it doesn’t give away what the band is about,” he explains. “It sounds fresh and new.”
Then they installed themselves in a tiny rehearsal room and started bouncing ideas off one another. Tensions ran high. “I was shocked by how critical every one was of each other,” says Edwin. “We’ve always been very self-critical,” expands Yannis. “There was an almost dangerous amount of criticism.” If the high-pressure atmosphere strained intra-band relations, they quickly identified a winning formula: driving percussion high in the mix, guitars played above the 12th fret, no chords and splashes of synth colour. The result was pristine, perfectly formed dance rock such as Balloons, Hummer and Two Steps Twice…” (read more here)
Check out the full music video embedded down below.
Music Video for MY NUMBER.