ODD NY / Mapping

One man tries to decipher the complex architectural layout of New York with respect to his own personal experiences. ODD NY / Mapping is a visually driven quest for self-enlightenment that truly benefits from its intricately designed VFX.

Pioneered and narrated by ODD’s executive creative director Gary Breslin, and produced by Supply & Demand Integrated. More series info can be read as follows:

“MAPPING” is the first installment of a series of shorts entitled “ODD NY”. The story follows ODD executive creative director Gary Breslin as he guides us through the surreal and dream-like visions of the city he lives in.

“MAPPING” shows us the familiar and iconic map of lower Manhattan as it expands, splits, re-groups and forms an entirely new topography. It’s the downtown that Breslin knows, where his stomping grounds all fit together seamlessly while other less inviting hoods like Times Sq and Wall St are pushed to the margins.”

Check out the short and sweet first installment, as well as the making-of vid down at the bottom of the page.

ODD NY / Mapping.

Behind the scenes of ODD NY / Mapping.

ODD NY / Mapping, 2012

Supply & Demand Integrated