“Initially, TBWA Paris and Pleix wanted to create the entire spot in camera, shooting real statues created out of wax. But in initial tests it was discovered that it was too difficult to shoot melting wax without it looking like stop-motion, so the film was almost completely done in CG except for a few live action elements. As with all Amnesty International campaigns, this film was created on a voluntary basis. The French collective Pleix, represented by warm&fuzzy in Paris, worked with Parisian post-house Digital District for several months on this CG tour de force to create the photo-real melting of wax.”

pleix.net
warmandfuzzy.tv